AI Insights · Timothy · October 2025
Top Beauty Retail Apps on Android in Latin America: Q3 2025
Explore the performance trends of leading beauty retail apps on Android in Latin America during Q3 2025, with insights from Sensor Tower.
In the third quarter of 2025, the beauty retail sector on the Android platform in Latin America saw significant activity among the top apps. Here's a closer look at the performance of the leading apps, based on data from Sensor Tower.
O Boticário from Grupo Boticário showed a remarkable increase in weekly downloads, peaking at approximately 170K in the last week of September. Weekly active users also surged, starting at about 1.9M and reaching a high of 2.8M by the end of the quarter.
Natura: Perfumes e Cosméticos maintained a steady download rate, with numbers fluctuating around 45K to 55K throughout the quarter. The app's active user base varied, starting at 1.4M and climbing to around 1.5M.
Época Cosméticos & Perfumaria experienced stable download activity, with numbers hovering between 27K and 38K. Active users showed some consistency, averaging around 500K.
Natura Latam saw download numbers ranging from 15K to 44K, with active users showing a gradual increase from 345K to 392K by the end of September.
Beleza na Web: Cosméticos had weekly downloads between 19K and 29K, while active users fluctuated, starting at 440K and ending at 368K.
These insights provide a snapshot of the competitive landscape in the beauty retail app sector for Android in Latin America during Q3 2025. For more detailed analytics, visit Sensor Tower's platform.